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by Dan Perkins
Source: Newscom
On Monday, May 4,
2009, Southwest Airlines began serving a new
coffee onboard its flights called LIFT(TM). The
upgraded beverage is a rich, dark-roasted,
100-percent Arabica blend of South and Central
American coffees.
Southwest is now
serving its new coffee in new, 8 ounce eco-friendly
paper cups. The cups are made from 12 percent
post-consumer recycled materials with built-in
sleeves made of 99 percent post-consumer recycled
material. Rounding out the third component of the
coffee upgrade is individual Coffee-Mate(R)
liquid creamers, which will replace the old powered
creamer. At
a time when other airlines seem to be
nickel-and-diming passengers at every
turn, Southwest is taking the lead in upgrading its
customers' travel experience for FREE!
To help launch greater awareness of the new Coffee
experience, Southwest Airlines has placed a
video on the company's blog, Nuts About
Southwest. According to the LIFT
video, which is also available on YouTube,
the coffee upgrade was two years in the making.
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Above are images from the LIFT video
(excluding the text box), which is
available on YouTube as well as
Southwest Airlines' blog. |
After almost 38 years
of service, Southwest Airlines continues to
differentiate itself from other airlines by offering
a reliable, customer-focused service. The
airline proudly markets the fact that it has no
hidden fees; and customers can check their first two
bags for free (size and weight limits apply). Unlike
other airlines, Southwest imposes no fee for a
window or aisle seat. With complimentary snack and
beverage service, even non-coffee-drinkers can get a
buzz from flying Southwest.
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Southwest
Airlines Promises to Help Spread Light to
Guatemalan Coffee-Growers
Southwest
Airlines is combining the introduction of
its new coffee with a community-enhancing
initiative through its Servant's Heart
Program. In its press release, the company
said it will donate money based on the
amount of LIFT coffee consumed on its
flights, but it did not specify the amount
of the donation per consumption.
The donations
will be made to a charity called the
Guatemala Light Project, which brings light
to isolated villages in the coffee-growing
regions of Guatemala. Many of these villages
are in complete darkness after sundown, and
Southwest's donations will help support a
self-sustaining co-operative that supplies
homes with solar-powered LED light systems
and trains villagers how to install them.
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