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by Dan Perkins
This
publication welcomes the opportunity to profile
individuals who are making a positive difference
in diverse and emerging communities, especially
when those individuals are African Americans.
Frank Ross is one of those individuals.
He established the
Leadership Skills Development Conference,
which helps newly hired African Americans
accountants succeed within the profession.
This year's conference was held in Dulles,
Virginia, June 24-29. Below are highlights
from our conversation with Frank Ross.
|
dib: |
How did the Leadership Skills
Development Conference come about? |
|
FR: |
This was
our third conference. We started
3-1/2 years ago.
When I
retired from KPMG
after 38 years, I started looking for
ways to increase the number of
minorities, specifically African
Americans, in the accounting profession.
I also wanted to find ways to help them
deal with issues involving diversity and
to help them find ways to stay in the
profession longer – those sorts of
things. Out of that interest came
the opportunity to start the
Leadership Skills Development Conference.
The program is sponsored by Howard
University's School of Business Center
for Accounting Education and
supported by the major accounting firms,
as well as some of the minority-owned
CPA firms.
We’ve
begun reaching out to some of the other
global accounting firms. So, it’s really
an industry-wide effort aimed at
bringing young African Americans
professionals together to encourage them
to pass the CPA exam, and to give them
some of the leadership skills needed to
be successful in the profession. |
|
dib: |
What was your career path like? |
|
FR: |
I’m a
career-long accountant. I
graduated in June of 1966 from Long
Island University and the next month
I joined Peat, Marwick, Mitchell & Co.
I retired from KPMG, the
successor firm to Peat, Marwick, at the
end of 2003. |
|
dib: |
Before you retired, were you assisting
young African Americans with their
professional development? |
|
FR: |
I guess
I've always been involved. I was
one of the founders of NABA
[National Association of Black
Accountants] back in 1969. It
was actually founded in my living room.
I was NABA’s first president. |
|
dib: |
Why did you and others feel a need to
establish NABA? |
|
FR: |
At the
time, the Big Eight accounting firms
were all starting to open their doors to
African Americans, or "blacks" as we
were better known back then. As a
result, they were recruiting at
different colleges and universities, and
bringing them to major cities like New
York and Chicago. But no network
existed to assist blacks at the time;
and the firms certainly couldn’t provide
a network to help their new hires
transition from college into
professional life. Our desire to
fill that void is what really gave rise
to the start of NABA. |
|
dib: |
How is NABA involved with the
Leadership Skills Development Conference? |
|
FR: |
NABA is
involved only as a sponsor.
The
Leadership Skills Development Conference
grew out of my desire to address some of
the issues that I saw confronting the
accounting profession. One of
those issues dealt with the fact that a
lot of minorities were not passing the
CPA exam as rapidly as they should, or
taking the exam when they should.
Another
issue was the high turnover among
African Americans in the profession.
The accounting firms would hire them off
of campus, but many would end up leaving
the profession after three or four
years. Only a handful would remain
and become successful.
When I
talked with new hires, I learned that
they were unaware of successful black
CPAs in firms like Ernst & Young.
So, one of the objectives of the
conference was to give young
professionals access to senior black
talent within the profession. I
wanted them to know that there’s no
reason for them not to aspire to
leadership positions within their firms. |
|
dib: |
You enjoyed a long, successful career in
accounting without the aid of black
role-models and mentors.
Today’s new hires who seem to need
mentoring and development that you
didn't. What's different about the two
generations? |
|
FR: |
When I was
their age, I knew the accounting
profession was just starting to open its
doors; so, I knew I was a trail-blazer –
one of the first. I did not expect
to see blacks in high-level positions in
the firms.
Today’s
new hires know the country and the
business world have been integrated
since the Civil Rights Movement of the
1960s. They take it for granted
that blacks will be in high-level
positions across firms. They
expect to see black partners. When
they don’t see them, or enough of them,
then they view the profession as not
providing equal opportunity for
everyone. Their expectation is
that if you say the profession is open,
then they ought to see it.
My
expectation was different – all I wanted
was the chance to participate on a
level-playing field. People of my
generation did not expect to see other
people above us. Being the firsts,
we knew we were the ones that were going
to make opportunities for others, and
that other people would have greater
opportunities than we had. That’s
a big difference. |
|
dib: |
In terms of reaching out to young
people, how do you draw participants to
the Leadership Skills Development
Conferences? |
|
FR: |
This year,
we had about 125 registered
participants. They came from
eleven CPA firms – the Big Four, the
other three firms that make up The
Global Seven, and then five black-owned
CPA firms.
The
conference was open to people who had
one year or less in the profession.
In addition, the firms could send recent
graduates that had just joined them or
were about to join them. About 75
to 80 percent of the attendees had nine
months or less with their firms.
The rest had just joined, or were about
to join one of the Big Four firms.
The attendees came from approximately 81
different colleges – about 10 HBCUs
[Historically Black Colleges and
Universities] were represented in that
number. Most of participants came
from a major college.
The Center
[at Howard University] imposes a few
requirements regarding participants.
Due to size restrictions, we limit the
number of participants each firm can
send to thirty. The second
requirement is that each participant be
someone who has not yet passed the CPA
exam. A day and a half of the
program is devoted to hands-on CPA exam
preparation. Throughout the entire
week-long conference, we stressed the
importance of becoming a CPA.
The
selection of participants is done by the
individual firms from their offices
nationwide. I should add that the
course materials and the presenters also
come from the firms, not Howard
University professors – although a few
might participate. We really seek
and get support from the firms. We
go to a firm like E&Y and ask them to
develop a session. This year E&Y
did a session entitled Building and
Supporting Alliances.
Firms work
with me to develop the sessions and to
select the presenters. We try to
get as many African American partners as
possible to be presenters – not just
from E&Y, but also from Deloitte,
KPMG,
Price Waterhouse and all the
participating firms.
We want
the participants to see black partners.
Seeing a black partner is still not an
everyday occurrence, but each year more
African Americans become partners – so,
it’s an improving situation. |
|
dib: |
Have you begun to track the success of
the conference in terms of its influence
on the attendees? |
|
FR: |
We are in
the process of doing that – and
improving upon that. At the end of
six months, and every six months after
that, we send a survey to all of the
participants. We ask them where
they stand in terms of passing the CPA
exam. We ask whether they have
taken the exam, and if so, which part of
the exam, and which parts they passed,
and whether they have passed all of the
parts. We also ask whether they
found the conference helpful in
improving their performance after they
returned to their firms. We ask
the firms to track performance
improvements among the participants as
well.
We still
haven’t received the level of responses
I would like, but I am hoping that will
change. I send out the survey via
email and I think there’s some hesitancy
on the part of participants to tell me
that they haven’t passed the exam.
I think that’s a good motivating factor
for them. In September, we’re
going to survey our first class from
three years ago. I think we’ll be
pleasantly surprised with the number of
participants that pass the exam. I
wouldn’t be surprised, if after two or
three years, 50-to-60 percent passed the
exam. |
|
dib: |
Passing the CPA exam is a vital measure
of success, but I think gaining exposure
to people such as yourself and other
African American partners who
participated in the conference has to be
a positive experience, even though it
might be harder to measure. |
|
FR: |
It is hard
to measure, but the participants
definitely benefit from the exposure.
One of the
things that excites me about the program
is seeing the participants as we kick
things off. We start with our
Sunday dinner and a keynote speaker who
is either the number one or number two
partner within one of the Big Four
firms. We start off the conference
by telling the participants that the
profession wants them to be successful,
and to prove it, we have a top industry
leader deliver the message. Our
first speaker was James Turley,
chairman and CEO of E&Y. Last year
we had the chairman of Deloitte.
This year we had Timothy Flynn,
the chairman of KPMG.
The next
day, we begin exposing the participants
to African American partners who talk
about the profession and how to prepare
for the CPA exam. By the end of
the week, you see individuals
recommitted to their careers and to the
profession. They are energized,
motivated and excited. They
recommit to becoming CPAs, to staying
with their firms and to performing well.
It’s really exciting to see. |
|
dib: |
Hats off to you for inspiring that level
of commitment and excitement.
Thank you for sharing your experience
with us. |
|
FR: |
Thank you for talking with me. |
The End |
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