by Dan Perkins
Niles Advertising is moving
next month
from its Bronx location to new offices in the heart of Harlem's Black
Cultural corridor. The new offices are located
at 109 West 136th Street, one block from
Harlem Hospital Center, Schomburg Center
for Research in Black Culture, New York
Urban League, and the 135th and Lenox Avenue
subway stop.
Niles Advertising bears the name of its founder Wendell Niles,
who has more than 25 years of graphic
communications and urban consumer marketing
experience. Like many other African American
agency founders, Niles’
pre-entrepreneurial
career was multifaceted and included assignments with design studios,
advertising agencies, and corporate
communication departments.
Niles Advertising has grown by specializing in advertising, brand
consulting, displays and exhibits, multimedia,
collateral and signage.
The agency takes an integrated marketing approach to producing
thought-provoking displays for retail
environments, the outdoors, transit facilities
and vehicles, events and building exteriors. “We
have a deep-rooted understanding of the Urban
Consumer Market,” explains Wendell Niles the
agency's president and chief strategist who
takes a special interest in supporting
businesses and institutions serving emerging
communities.
"I want to empower the small business community, our healthcare
institutions, schools, places of worship,
cultural centers and other community
stakeholders with innovative marketing
strategies and tools to build their brands,
increase sales, generate awareness, and fulfill
their critical communications. I especially want
them to
become more competitive by offering business solutions that utilize the
marketing impact of billboards, backlit
advertising panels, banner systems, digital
signage, scrolling displays, point-of-purchase
displays, tradeshow graphics, safety signage,
way-finding signage and other forms of display
advertising in the media mix,” Niles continued.
Among the agency's clients are Black Enterprise,
Colgate-Palmolive Company, Community
Capital Bank, Harlem Hospital Center,
National Urban League, New Jersey
Transit, New York Life Insurance Company,
New York Power Authority, and the U.S.
Department of Commerce (MBDA). Many of
Niles' corporate clients have supplier diversity
programs that help diverse businesses gain
access to procurement opportunities.
Wendell Niles is a strong advocate of supplier diversity and has served
as co-chairperson of the New York and New
Jersey Minority Supplier Development Council’s
Minority Business Enterprise Input Committee.
