ON THE MOVE
Source: A
Bromley Communications Press Release d.
5/18/2007
Modified by
Dan Perkins
SAN ANTONIO, TX
(May 16, 2007) Pedro Roura has been
promoted to the position of Associate Executive
Producer at Bromley Communications, the
nation’s largest Hispanic marketing agency.
In his new position, Roura will oversee a staff
of 20 employees in three offices
Bromley
Communications, which is headquartered in San
Antonio, Texas, maintains offices in New York,
Miami, and Los Angeles. Bromley Communications
is a full-service integrated communications
agency offering all aspects of advertising,
public relations and promotions targeted to the
Hispanic consumer. The agency has built a
reputation for delivering measurable business
results for its clients, which include
AstraZeneca, Procter & Gamble,
Burger King, The National Pork Board,
Payless ShoeSource, Continental
Airlines, Coors, General Mills,
and Nestlé USA.
Roura, who began
his career at the agency in 1999 in the
production department, has contributed to a bevy
of high-quality production of award-winning
radio, TV and print campaigns for clients
ranging from Nestlé, Proctor & Gamble to Burger
King and Coors Light. Bromley’s production team
has produced and won numerous prestigious
industry awards, among them London Film
Festival, New York Film Festival, ADDYs®,
Festival Iberoamericana de la Publicidad (FIAP)
as well as being selected as a finalist at the
Cannes Film Festival.
The evolution of
Hispanic market production processes has changed
dramatically in the last 10 years. The quality
of the output and increase in talent options
have contributed to the overall growth in the
field of marketing to Hispanics and has led to
increased trust from clients who are more
confident in the industry’s production
capabilities. Roura has worked with a variety of
top talent across the nation as well as opening
the door for up-and-coming talent who display
the insight needed to create the high-quality
productions required by the agency and its
clients.
While agency
productions frequently requires the teams to
shoot across the continent, Roura has made a
concerted effort to produce locally and tries to
keep the post-production in the cities where
Bromley offices are located. This has led to
successful, long-term partnerships with local
post-production companies like Match Frame
and Keith Harter Music in San Antonio and
also helps to contribute to local economic
growth.
“The
post-production capabilities of our local
partner suppliers are on par in terms of
competitiveness and talent as that of other
major cities. For example, audio and editorial
suppliers like New Age Recording in San
Antonio, have grown in expertise and capacity
alongside the agency and contributed to Hispanic
market production evolution,” stated Ernest
Bromley, Founder and CEO.
Roura received his
Bachelor’s of Business Administration from the
University of Puerto Rico in Rio Piedras
where he majored in marketing and accounting. He
gained the basics for production while working
for Paradiso Films in San Juan.
