Approx.

Air Time

The Spot:  Brand + Review

Spots are listed in alphabetical order according to brand

GODADDY.COM: Marketing   Yes, everyone at Godaddy.com wants to work in marketing where they objectify women, rate them, and hose them down while they dance provocatively on tables.  This spot is sexist and unsuitable for a great and diverse Super Bowl audience.  Sadly, the ad ran in the first and fourth quarters.

BUDWEISER: Rock  Stupid ads never go very far on this website, but ads that are stupid and feature gratuitous violence simply get flagged with a penalty.

BUD LIGHT: Slap  Who comes up with this stuff?  I try not to embrace violence, but honestly, the folks that came up with this stupid and violent ad need to be slapped.

HANNIBAL RISING  I’m no fan of horror films, and I have little regard for the whole Hannibal series, but I appreciate the fact that this promo did not include the scene where the detective announces that the victim's face has been eaten away.  But the whole cannibal storyline is unworthy of such a stellar event as the Super Bowl.  Give us a break, most of us were eating.

SNICKERS  Gorilla marketing can be a very risky approach to advertising.  The backlash can be severe.  That’s something the folks at Mars Candy might discover following the debut of an ad promoting behavior many regard as inappropriate for family viewing.  While many Americans are more accepting of alternative lifestyles, most people resent having those lifestyles thrown in their faces; but the Snickers ad gets in one’s face, and then tries to be funny.  It's a surprising approach since the whole setup of guy-kissing-guy was done years ago on Will and Grace, What's great about Will and Grace is it's known for its adult content and parents can steer their children away from it.  Not too many of viewers were expecting an ad featuring two guys kissing during the Super Bowl.  After the amorous surprise, the ad turns gross as the guys begin pulling out their chest hairs to prove they are still men after having kissed.  I love the candy bar and never associated it with anything gross, but thanks to this ad, I now do.  This ad belongs in the penalty box because it disrespects the audience; ventures into sleaze and has a gross ending.  It is an extremely disappointing performance for such a distinguished brand.  This spot and its three alternate endings have been pulled off the Snickers website.  All four endings left me with a bad taste.

See how I scored other Super Bowl ads:

|  Summary  |  Touchdown |  1st & Goal  |  Completed Pass  |

|  Fumbled  |  Intercepted  |  Penalty  |

or see the spots for yourself at http://www.ifilm.com/superbowl/18373