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Approx.
Air Time |
The Spot:
Brand + Review |
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BUD LIGHT: Great Apes
This spot proves that the creative team
behind the beer ads can come up with a
clever and entertaining ad without monkeying-around with stupid, sexist or
violent themes. Great job! |
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CHEVY: Everybody Loves a Chevrolet
This ad does a great job in showcasing
the diversity of its product line and
the appeal of that product line across a
diverse consumer base. Yes,
everybody loves singing their own
special song in their favorite Chevy,
unfortunately, the songs didn't blend as
smoothly as one might have hoped, and
thus the spot lacks musical coherency -
and memory. This one element keeps
this great ad from scoring as a
TOUCHDOWN. Perhaps Chevy could
have opened and closed the spot with
Mary J. Blige singing her song, which is
the most memorable in the ad.
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DISNEY: Meet the Robinsons
I’m not the target audience for Disney
animated films, but I laughed out loud
at some of the scenes shown in the promo
for Meet the Robinsons. By
the time this ad aired, Chicago fans
were eager for comic relief. |
|
 |
DORITOS: Live the Flavor
They get a little saucy at the check out
counter in this ad, which strikes a
near-perfect balance between being
entertaining and just a wee bit naughty
in a family-viewing kind of way.
This spot is clever, spicy and fun. |
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|
 |
E*TRADE: Finger
Oh, this ad makes it very clear that you
can do any number of things with a
finger, but the final suggestion scores
big laughs. Clever and funny. Well
done. |
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FLOMAX: Here's to Men
This ad delivers its message in a clear,
direct manner while reminding men that
there’s plenty of living to be done,
even as they mature. |
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|
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HEART ASSOCIATION
I don’t care for violence in ads, but I guess a
heart attack is a pretty violent thing.
This ad delivers its message about the
seriousness of a heart attack in a
visually compelling way. It made me
go to the BeatYourRisk.com to find out how I might be
putting my heart at risk. |
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|
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HONDA FULL LINE
This is one beautiful ad that delivers
its message on several levels.
Elegantly choreographed presentation of
the full product line. |
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NATIONWIDE INSURANCE: K-Fed
I had to suspend my whole aversion to
all of the hype surrounding Brittany
Spears or her “ex” before I could see
the quality of this ad. It's one
of the risks that come with
personality-driven ads. While it's
easy for me to be dismissive of certain
rock stars, rappers and celebrities,
this ad succeeds in delivering its
message in an smart, stylish and
engaging way. Kudos to Nationwide for
capitalizing on the K-Fed phenomenon to
deliver its "heads up" message to the
rapper generation and everyone else. |
|
 |
PANASONIC: Toughbook
In 30 seconds, Panasonic convinced
me that its Toughbook is on the
frontlines of physically demanding jobs,
and can satisfy just every other
situation. The ad also employs
great visuals and music to deliver its
message. It's sharp, concise and
effective. I like it! |
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SIERRA MIST FREE: Hospital
This ad is the most entertaining of the
four Sierra Mist Free ads that ran
during the Super Bowl. The banter
between the two nurses featured in the
ad is funny, even engaging, without
being over the top. And the poor
patient, well, I could feel his pain
without feeling too guilty about it. A
good spot. |
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|
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T-MOBILE: Dwayne Wade and Charles
Barkley
This spot debuted before the Super Bowl,
but it still gets a favorable ranking
for its clever pairing of two NBA
celebrities, Dwayne Wade and Charles
Barkley. Barkley carries the spot with
a great performance that stands up
despite repeated viewing. Yeah, he’s a
legend, alright.
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TACO BELL: Lions
Maybe I’m just a sucker for spots
featuring talking animals, but this Taco
Bell spot is entertaining. I really got
into the ridiculous conversation that two
male lions were having as they lay in
the brush watching a group of humans
dine on Taco Bell. Clever writing and
excellent animation on the lions’ mouths
make this spot memorable. Unfortunately
for Taco Bell, I didn’t remember their
product nearly as well as I remembered
the lions. |
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|
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TOYOTA TUNDRA: See Saw
While I didn’t find the Tundra Ramp ad
particularly convincing, (it's the one
where they stop inches from the edge of
the ramp), I was impressed
with the performance capabilities
demonstrated in this See Saw ad. If I
were in the market for a serious truck,
this ad would have convinced me to look at
Tundra. Nice job. |
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VAN HEUSEN
Talk about a subtle, sexy ad that
delivers its message on point, this is
it. This ad takes us through the day and
all the ways Van Heusen shirts are worn
by men with style. Excellent
concept and
delivery. Well done. |
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See how I
scored other Super Bowl ads:
|
Summary |
Touchdown
| 1st
& Goal |
Completed Pass |
|
Fumbled
|
Intercepted |
Penalty
|
or
see the spots for yourself at http://www.ifilm.com/superbowl/18373 |
