This article originally appeared in the September 2006 edition of diversityinbusiness.com

Copyright 2006 by GENLIGHT Por EL, Inc.  All rights reserved.
Unless otherwise noted, all photos and graphic images are copyrighted property of GENLIGHT Por EL, Inc. and may not be used without written consent.  All rights reserved.

 

by Dan Perkins

from Time Warner Release

In a release issued September 12, 2006, Rick Yeager, senior vice president of finance at Time Warner announced that Greta Davis had been promoted to executive director of supplier diversity.  Prior to the promotion, Davis had served as Time Warner's national director of supplier diversity, a position she has held since 2002. 

Under Davis’ leadership, the Time Warner supplier diversity team has launched numerous new initiatives that have significantly advanced supplier diversity within the organization.  Many of the initiatives have been firsts for the media giant.

In the release announcing the promotion, Yeager praised Davis’ leadership on numerous fronts, including the development of a robust website and a database of the company's diverse suppliers.  Yeager also credited Davis for expanding Time Warner’s outreach to diverse businesses and furthering the integration of supplier diversity within the company’s collaborative procurement process. 

The success of these initiatives can be attributed to a combination of factors including Davis’ leadership, a highly experienced supplier diversity team and support from senior management.  On the Time Warner website, Davis credits Time Warner’s chairman and CEO Richard (Dick) Parsons for emphasizing diversity as a “business imperative.”

Senior management has embraced Davis’ leadership in establishing an enterprise-wide training and education program that has helped to incorporate supplier diversity within the company’s culture.

Education and inclusion are real passions for Davis who is quoted on the company's website as having said, “The emphasis of our program is to educate internally about supplier diversity and to include more diverse companies in the procurement process.  I am passionate about making this happen.”

In addition to overseeing a supplier diversity task force comprised of representatives from each of Time Warner's eleven divisions, Davis serves as Time Warner’s primary liaison with diverse communities.  She maintains significant involvement with two national organizations that promote diverse suppliers, the National Minority Supplier Development Council (NMSDC), and Women’s Business Enterprise National Council (WBENC).

Davis' activities in advocating for minority business development have garnered her recognition by many publications and organizations.  In the release announcing her promotion, Yeager said, “… Greta has done an outstanding job in developing and implementing a national supplier diversity program, and in expanding the company’s business opportunities and strengthening corporate partnerships with minority- and women-owned business enterprises (MWBEs).”

Although Davis' external activities are considerable, she remains steadfast in her quest to elevate supplier diversity at Time Warner to world-class status.  She is currently involved with launching a formal national second-tier program, which will extend supplier diversity down-and-through Time Warner’s supply chain.  In the release, Yeager noted that Time Warner intends to pursue second-tier only where the initiative is appropriate.  Second-tier programs encourage prime suppliers to utilize diverse suppliers for targeted portions of their contract with major customers, such as Time Warner.

Davis began her career at Time Warner in 1989 with TBS, in Atlanta.  There, she was responsible for developing the supplier diversity initiative for the company and its subsidiaries, including the Atlanta Braves

Over the last four years, Davis has been based both in Atlanta and New York.

The End


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