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2006 by GENLIGHT Por
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by Dan Perkins
May 15, 2006 –
This
month, Major League Baseball hosted a
conference for club administrators of its
Diverse Business Partners Program. The
conference, which was held at MLB's Central
Office in New York City, featured several guest
speakers, including Linda Clemons, a
highly respected sales trainer and motivational
speaker. Clemons is not only a popular radio
and television personality., but she is also the
CEO of Sisterspreneur, Inc., an
international business empowerment
organization.
After conducting an energetic
session, in which she challenged her audience to
align their actions with positive affirmations
rooted in positive thoughts and ideas, Linda
Clemons sat down with diversityinbusiness.com
for a one-on-one interview. Below are edited
highlights of that interview.
|
dib: |
Linda
Clemons, thank you for talking with us.
How do you define Linda Clemons? |
|
LC: |
I would define Linda
Clemons as a servant. My educational
background is in marketing. By
profession, I’m a sales consultant, a
sales strategist, and a motivational
trainer, but I am a servant, here to
serve and to love. |
|
dib: |
And how
do you serve and love? |
|
LC: |
I do that through my
business, my organization, through my
consulting. My company is called
Sisterpreneur - instead of
entrepreneur, it’s Sisterpreneur. It’s
a diverse organization, made up of women
of all ethnic backgrounds, all colors
and races; and what’s so beautiful about
it is that we are challenging and
empowering women as entrepreneurs to
change the world. |
|
dib: |
What does
that mean? |
| |
I tell women that as
their businesses begin to prosper and
grow, there is an obligation – a
universal and spiritual obligation to
replenish from where the power comes.
We encourage women to give back to other
organizations that support and build up
women. |
|
dib: |
Why the
focus exclusively on women? |
| |
Well, one, as a woman,
it’s easy to do that; and two, as women,
we sometimes need that extra push to
know that we can do it. So many times,
a woman will second guess herself. So
many of the women that I deal with need
support to build and maintain a strong
foundation – even women who currently
run their own businesses.
Men get it when I do the
seminars and workshops. They get it;
but I want women to
really get it! |
|
dib: |
When you
talk about women getting it, do you find
that women need to be convinced that
they need the help and support of other
women? |
|
LC: |
Well, here’s the thing:
women are into the group thing. It’s a
nurturing kind of thing. When they see
other women being transformed, then that
is when their convictions really set
in. Men internalize differently.
|
|
dib: |
What is
the geographic reach of your
organization? |
|
LC: |
We’re all over the
country. As I go out to speak, women
come up to me and say, ‘I need this kind
of support group.’ We utilize the
resources of other women’s
organizations. I try not to reinvent
the wheel. I partner with other
organizations that have the same mission
– to empower women. I’m talking about
organizations that help women set up
businesses, develop business plans, and
help them get financing. We also offer
sister grants. So, if a woman is unable
to get traditional financing through a
bank, we offer sister grants, which
don’t have to be paid back. But once
the recipient’s business becomes
successful, we expect her to give back.
You have to give back to sow back. I
have found, throughout my life, that
when you give with love, it is
replaced by something greater. Plus, it
allows the Creator to rebuild the areas
that may be defective.
|
|
dib: |
What
convinced you that selling, marketing,
consulting and mentoring are your life’s
calling? |
|
LC: |
My mother, Louise
Townsend. My mother had a catering
business, but as we were growing up, she
also worked two jobs. She taught me
that no matter what you do, or what
you’re going through, it’s important to
finish the game. Being the oldest of
four kids, I learned how to sacrifice.
Recently, I was talking with a Japanese
girlfriend about cultural differences,
and she said a distinguishing aspect of
Japanese culture is that they learn to
deal with delayed gratification. In
America, we want it all, now. As a
child, I learned the lesson of delayed
gratification. It’s a different kind of
discipline, but it has helped me in a
lot of things. Sometimes we jump off on
immediate feelings and that’s not the
real deal. |
|
dib: |
What else
did you learn from your mother? |
|
LC: |
My mother had the gift to
endure great physical pain with grace.
She died of complications from diabetes
and heart disease, but she never wanted
her kids to see her in pain. There was
a lot of pride there. I’ll never forget
that before she had her second leg
amputated, she was suffering so, crying
in the pillow because she didn’t want us
kids to hear her. She never wanted us
to see her engage in self pity. That
taught me a lot. In business, there are
times when we can’t do everything for
our customers, our suppliers, or our
employees, but we can give all that we
have, and that’s all that a person can
ask for. |
|
dib: |
It seems
that you learned, early on, to distill
lessons from situations you witnessed.
Were you conscious of doing that? |
|
LC: |
My grandmother was very
protective of me. She said I had a
special gift. The old folks down South
use to say ‘she was born with a veil
over her face.’ It’s an intuitive
sense. I think that’s part of it, but I
think we are all blessed with that
gift. We can develop that gift to help
us in business and in our
relationships. As I grew up, I began to
listen to that voice within. I also
began to have a dialog with it so I
could gain greater clarity. I think
that’s what most of us miss, we don’t
have a dialog with our inner voice.
|
|
dib: |
So, how
are you applying that gift today, in
your business? |
|
LC: |
I’m interested in
creating successful businesses that
leave legacies, businesses that
contribute to their community, state,
nation and that make a real difference
in the world. So many of us are so busy
trying to build a house on a hill that
we leave the home behind. My focus is
on the total package. |
|
dib: |
That’s a
big order. |
|
LC: |
Yes, it is a big order,
but on June 4, 1996, I was scheduled for
out-patient surgery. It was no big
deal, but the anesthesiologist gave me
an overdose of drugs. I went into a
coma for seven days. During that
period, my heart stopped for 60 seconds;
but Something greater than me that said,
“Not yet!” So, once you go through that
kind of experience, you look at things
differently. You analyze things
differently. You focus on the real
deal. That was a wake up call for me.
I know that I’m here because the story
is not done yet. I’m just letting the
Author order my steps. That’s all I do
now. |
|
dib: |
You speak
of women leaving a legacy. So many
young girls in our community seem to
have embraced a very negative approach
to life. Are you and your network
addressing this situation? |
|
LC: |
The problem, as I see it,
is that these young women lack self
love. If there was self love, we would
not allow anything to defile our temple,
our mind and our spirit. So many girls
are the result of wounds that have been
passed through the womb. If you look
back at the mothers, wounds have been
passed along; and no one has tried to
heal them. So, these young women do
things that are distractions. They do
them so people can’t get too close. Look at what they are doing. Look at
the body language. It’s not with joy.
If you turned down the music and really
examine it, it’s not with joy. There’s
a lack of self love; not only among
young girls, it’s among our race of
people. |
|
dib: |
So, how
do we turn that around? |
| |
Well, it’s like my
grandmother use to say, “you can’t talk
right and walk left.” We have to
demonstrate self love. As a people, we
need to focus on three levels of
commitment. There’s physical commitment
where you are participating in a
solution. Then there’s the financial
commitment; and then the emotional
commitment. All three are important.
Many people are willing to write a
check, but a check is not the same as a
woman befriending a young girl and
showing her what a woman needs to be. A
check can’t make a man. It can provide
resources, but a man is needed show a
young brother what it means to be a
man. And then there’s the emotional
aspect. While we all hand out business
cards, we should also seek to leave our
prints on the hearts of others. We
remember that someone who made a
difference in our lives, years after the
help was given. That’s what we should
be doing, leaving a legacy for others to
tell long after we’re gone. |
|
dib: |
And do
you encourage the women in your network
to do this? |
|
LC: |
Absolutely. From a
purely business perspective, these
troubled young girls are our future
customers. So, the question becomes,
“How do you want to build your
business? How do you want your legacy
to endure?” It’s all a matter of what
you plant. |
|
dib: |
Thank you, Linda Clemons. |
The
End
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