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2006 by GENLIGHT Por
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by Dan Perkins
With
so many people gathering around their television sets to
see the big game, diversityinbusiness.com had to
cover this event. I had a special interest in
seeing just how well diversity was represented in the
game-time ads. I decided it would be fun to judge
all of the spots for their entertainment value since so
many people are drawn to the game for the commercials
and since the pre-game hype was so great. Nearly
every ad that ran during the game received a call with
the exception of NFL spots, network promos and
movie-trailers. I didn't know that names of the
ads, so I often made up names when I assessed the ads.
Below is my scorecard for the spots.
The
End |
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