This article originally appeared in the December 2005 edition of diversityinbusiness.com

Copyright 2005 by GENLIGHT Por EL, Inc.  All rights reserved.
Unless otherwise noted, all photos and graphic images are copyrighted property of GENLIGHT Por EL, Inc. and may not be used without written consent.  All rights reserved.

by Matthew Jones

Toyota Motor Manufacturing North America, Inc. (TMMNA) has a long history of being a good corporate citizen here in the United States.  It was one of the first foreign automotive manufacturers to build its leading cars and trucks on U.S. soil, starting with the Toyota Camry.  It has been a leader among overseas carmakers with its commitment to American suppliers.

In that tradition, Toyota recently announced that it has exceeded its target of spending $1 billion with minority Tier 1 businesses – one year ahead of its initially stated goal.  Tier 1 suppliers include those vendors who supply goods and services directly to Toyota.

“There are many factors that went into this accomplishment, from the hard work of our team members to the top support of Toyota management,” said Adrienne Trimble, manager of supplier diversity for TMMNA.  “Ultimately, though, it was made possible by the excellent quality of growing group of minority suppliers.”

The $1 billion goal, set in 2002, puts Toyota’s diversity supplier spending at more than 7.5 percent of its annual purchases.

The milestone was announced at Opportunity Exchange – Toyota’s annual minority business conference and trade fair.  Dr. Mae C. Jemison, the first African-American woman in space, served as the keynote speaker.

“Toyota believes our supply base should reflect the diversity of our customers and our team members,” said Seiichi Sudo, president and CEO of TMMNA.  “And Opportunity Exchange is a platform where we can actively promote business opportunities for minority-owned businesses.”

Photos 1, 2 & 4

Suppliers showcase their products at Toyota's 16th Annual Opportunity Exchange Tradeshow, which was held November 30, 2005.

Photo 3

Dr. Mae Jamison delivers the keynote address.

TMMNA has held the Opportunity Exchange for the past 16 years.  The event has grown to include more than 1,700 participants and more than $100 million in new contracts last year.

Last year, Toyota and PepsiCo were awarded Corporation of the Year by the National Minority Supplier Development Council, a national advocate for increased utilization of minority suppliers by major national and international corporations.  Click here for related story.

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