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by
Dan Perkins
One
of the joys I receive from publishing
diversityinbusiness.com is
the opportunity to meet entrepreneurs
and tell their stories. I met many
wonderful business owners at the
National
Minority Supplier Development Council’s
(NMSDC) annual conference
last October, but the one that
stands out most vividly in my mind is
Calvita
Frederick-Sowell, president
and founder of
Magnolia
Spice Teas, Inc.
Without the least bit of hesitation,
Frederick-Sowell introduced herself not
only as the founder and president of her
tea company, but also as its truck
driver and delivery person.
Intrigued
by the range of her activities with her
company, I sat down
with Frederick-Sowell to learn more
about her and her journey as an
entrepreneur. As we
began to talk, I found Frederick-Sowell
open, honest and direct - the type of
person who is willing to do whatever is
required to grow the business. She
did, however, note one exception to
that rule. “I won’t wash any bottles,”
declared Frederick-Sowell in a
forceful tone that quickly gave way to
a hearty laugh.
Blessed
with an affable personality,
Frederick-Sowell seems to have mastered
a trait common to many successful
entrepreneurs. She doesn’t to take
herself too seriously. Throughout our
conversation, she laughed
unreservedly at her struggles and
setbacks, but spoke convincingly of her
hopes for her company.
I asked
Frederick-Sowell to share her remarkable
journey from running a successful law
practice to becoming a purveyor of
specialty teas. Below is an edited
transcript of our conversation.
|
dib: |
How did you get started with
all of this? |
|
CFS: |
I didn’t want to be a lawyer
any more. I had practiced
law for twenty plus years
and I married late and had
my children late. When I
was pregnant with my seven
year old, I decided I didn’t
want to practice law any
more, so I started this
company. |
|
dib: |
What got you into the tea
business? |
|
CFS: |
My home brew, the one that
we market as Autumn
Nectar, is a brew I’ve
been making since I was a
law student at Howard.
People kept telling me it
was good enough to market,
but I would just smile and
say, “Yeah, right!” As I
started to look for a new
business venture, I started
to learn of other people who
had taken recipes and
created businesses from
them. The idea then became
something that I perceived
as being possible for me to
do.
I have always been a
faith-walker and a dreamer,
and I said, “You know what?
I’m going to start this
business. I don’t have a
clue, but I’m going to start
it.”
I did; and information,
people and opportunities
just started to come my way.
It took us eight months to
get what I made on the back
eye of my stove bottled,
labeled and ready for
market. I subsequently
found out that it is suppose
to take eight years. So,
it’s good I didn’t know.
Within six months of that we
got full distribution with
Jewel Foods. Six months later, we got full distribution with
Dominick’s; and
we’ve just grown. We have
seven divisions of
Kroger in seven
states. We’re in
Supervalu,
and we’re looking at some
mass merchandisers and some
convenience stores.
It’s been a fun ride. |
|
dib: |
So what makes you excited
about teas? Why not some
other beverage? |
|
CFS: |
People are looking for
healthy alternatives to
carbonated beverages,
alcohol, coffee and even
water. Tea is having a
rebirth that has only just
started. The projections
are that tea rooms are going
to out-distance coffee
houses because they have
health benefits.
We’re coming out with a
green tea. It will be our
fifth flavor. Our green tea
will be flavored with
liquorish and hibiscus. Our
other teas are brewed from
black tea leaves. We also
plan to introduce a chia tea
and a decaffeinated tea. |
|
dib: |
Now that you’ve turned your
home brew into a bottled
product, what is the most
important lesson you learned
along the way? |
|
CFS: |
Not to be concerned about
what I don’t have – in terms
of capital and in terms of
help. I’ve learned to just
get up each day and do what
I can do that day and move
on.
I talk to so many people
that say, “I can’t do this
until I get the money.”
That’s not the way it works.
You move forward and money
comes.
I’m just now at that point
where the business is
attractive to investors. I
just had to close my eyes to
the fact that I didn’t have
what I thought I needed in
terms of financing. I had
to just keep doing what I
could do and keep moving
forward. |
|
dib: |
You indicated you are a
person of faith. Did your
faith pull you through? |
|
CFS: |
Oooh, Lord (laughs) … to
coin a phase … (laughs some
more) sweet Jesus, yes
(laughs again) … Absolutely!
If we waited to do it the
way it is traditionally
done, we’d never do it
because we can’t get the
money that other people
get. We can’t get the
support.
A lot of majority companies
start with three or four
major accounts. They have a
million dollar business
before they ever open their
door; or they walk into the
bank and say, “I’ve got an
idea,” and walk out with a
couple of million dollars in
start up capital. That’s
not available to us.
Even now, with seven hundred
stores, seven states, I
can’t get traditional
financing – possibly because
I’ve twisted and turned to
keep going. Luckily, I run
into people who catch the
dream, who believe in it,
who have a couple bucks and
are willing to invest. God
has given me favor. That’s
the only way I can explain
it. It’s not like they are
people I’ve known for a long
time. A lot of them I’ve
just met, but they write me
a check and say, “Go
forward!” Two of my folks
are here with me at this
show. They invested heavily
in my company, and they’re
at the point now where they
come and help work the
show. It’s a blessing.
Like I said, don’t get
caught up with what you
don’t have. You’d be
surprise what you can do. |
|
dib: |
Has your family been
supportive? |
|
CFS: |
Yes. I’m divorced now, so
I’m a single mom. I have a
four year old and a seven
year old. To watch them
walk into the grocery store
and say, “that’s mom’s tea,”
that’s real support. My
sister was one of my first
investors. When I got my
first truck, my mom went and
financed it, so I could get
no interest, no down
payment. It was my first
14-foot truck, and I was
d-r-i-v-i-n-g it. (Laughs)
I can’t wait to get it
shrink-wrapped and get the
Magnolia logo all over it;
so, it’s a rolling
billboard. |
|
dib: |
Do you ever long for the
days when you were an
attorney? |
|
CFS: |
Oh no, those were not
the good old days. I mean
they weren’t bad. I made a
decent living. I handled a
couple of pretty
high-profile cases. I had a
good practice and made a
good buck, but it wasn’t the
shoe that fits. |
|
dib: |
Have you always been
entrepreneurial? |
|
CFS: |
Right out of law school,
Ford Motor Company
recruited me. They had
about 120 lawyers, eight
Black, and maybe four
female. My girlfriend was
there, and we would
oftentimes joke that we had
to be friends whether we
liked each other or not, it
was a survival thing. She
said when I was coming to
Ford she thought it was the
second coming of Christ.
She was so elated. Eighteen
months later, when they
fired me, (laughs), she
said, “How can this be?”
I vowed then that no one
would ever fire me again.
I didn’t realize at the time
what that meant, but that
meant I had to be self
employed.
I left there and had some
interesting encounters with
the Michigan Bar Exam. I
ran into a bar examiner, the
first time I sat, who told
me I would not pass the
Michigan Bar Exam if I
didn’t sleep with him. I
took the Michigan Bar Exam
eight times and he was
right. I didn’t sleep with
him and I never passed
(laughs).
I came home to Illinois and
passed the Illinois Bar Exam
the first time. They spent
a year investigating what
had happened in Michigan.
They wouldn’t swear me in.
I had to get an attorney to
get them to swear me in. He
was an older guy. When they
finally swore me in, he
turned to me and said, “You
know what you gotta do
now?” I thought to myself,
“Oh no, here we go again,”
but instead he said, “You
have to practice law.”
So, I started, and I was
fairly good at it, but I
never really enjoyed it; and
especially now that I’m
doing this, I understand
just how much I didn’t enjoy
it. This is like a party.
This is so much fun. |
|
dib: |
So, no regrets? |
|
CFS: |
I’m glad I took the leap,
and it was a leap. I
realized that in order to
get Magnolia where it needed
to be, I had to do it full
time. It wasn’t making
money, so I had to leave
what was making money to go
full time. The company is
seven years old, but this is
the first year that I have
not practiced law at all.
It’s starting to feel really
good, really comfortable.
Not that I ever doubted, but
I’m starting to see just how
large the potential is. |
The
End |