Source: GM Press Release

There's still plenty of time left for summer family reunions, which are often major events within the African American community.  With more than one-fourth of the African American adult population expected to attend a family reunion this summer, General Motors has launched an aggressive campaign to encourage African American families to have their cars serviced before hitting the highways.

GM Goodwrench, the service brand for GM vehicles, and one of the largest automotive service brands with over 7,000 locations, is reaching out to the African-American population with messages on the importance of car care prior to taking any reunion road trips.

According to the Travel Industry Association of America, there will be an estimated 175,000 African-American reunions in the U.S. this year. With so many reunion-goers traveling by car – 34 percent travel 150 to 499 miles one way from home to attend a reunion, while another 32 percent travel under 150 miles – GM Goodwrench wants to increase awareness in the African-American community on its service expertise.

GM Goodwrench is promoting car care tips to the African-American community through several venues, including African-American oriented web sites and print publications. GM Goodwrench’s own web site, www.goodwrench.com, contains helpful information and a link to a dedicated page, featuring a vacation checklist.

“Reunions are an important part of the fabric of the African-American family,” said Duane Miller, executive director, GM Service and Parts Operations. “They’re about reconnecting to enjoy each other’s company with love, laughter and fun. We want our families to be safe and secure on the road, and that begins with proper care and maintenance to ensure their vehicle is performing at its best. GM Goodwrench dealers have the expertise, knowledge and technology to make sure GM vehicles are properly cared for with maintenance that can prevent problems down the road.”

While some mechanical failures are unavoidable, many can be traced to poor maintenance and often can be easily prevented. The U.S. Department of Transportation reports the leading cause of mechanical breakdown on our nation’s highways is overheating – an easily avoidable condition. Low coolant, worn or loose belts and defective hoses – common causes of breakdown – can be simple for a certified technician to detect and correct.

GM Goodwrench technicians across the country offer Chevy, Buick, Pontiac, GMC, Cadillac and HUMMER vehicle owners quality maintenance for their GM vehicle. They receive specialized training from General Motors to provide expert care for GM cars and trucks. They also use genuine GM replacement parts, which are manufactured to the exact specifications of the GM vehicle. For more information, visit the GM Goodwrench web site at www.goodwrench.com.

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