Supplier
Diversity Expert Ralph Moore Says Strategic Alliances are a
Must for Minority Businesses |
Ralph
G. Moore is president of RGMA, Inc., a Chicago-based
professional services firm specializing in the design and
implementation of supplier diversity programs. |
Ralph
Moore is a man who likes to put things into perspective, especially
when it comes to supplier diversity. He is founder and
president of a consulting firm that bears his name and has
specialized in designing and implementing supplier diversity
programs for major corporations and government agencies for nearly a
quarter century. He
credits the late Perham Mitchim for passage of a Congressional bill
that allows government contracts to specify the utilization
of minority suppliers. Without that piece of legislation, Moore doubts
that many
corporations would be engaged in supplier diversity today.
As Moore
looks back over the evolution of supplier diversity within the
business mainstream, he positions early efforts as attempts by
corporations to be good corporate
citizenship. He says many companies implemented supplier
diversity programs because it was the right thing to do. Moore
believes that current economic conditions have
pushed the value proposition beyond doing the right thing.
"Today, it has to be the smart thing to do." In today's tough economic climate, "the right thing to do"
is often the first thing to get cut," says Moore.
From Moore's
perspective, supplier diversity is an asset, not a liability.
He claims that advanced supplier diversity program are a real value
proposition for the organizations that maintain them.
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Ralph
Moore says
advanced supplier diversity programs offer
corporations the following benefits: |
|
1 |
Supplier
diversity brings value to the supply chain. |
| 2 |
Supplier
diversity enhances a brand and increases the competitive
position of a brand within minority markets. |
| 3 |
Supplier
diversity supports a corporation's overall commitment to
diversity, which is often led by the company's efforts to
achieve a diverse work force. |
Ralph Moore
recognizes that CEOs, senior management and stockholders often
demand aggressive, if not immediate, solutions to uncertain
market conditions. Sometimes those solutions adversely affect
minority businesses.
"There is
tremendous emphasis on profits, cost reduction, supplier base
reduction -- a variety of things that are changing the way
corporations do business," acknowledges Moore. "Corporate
consolidations have forced consolidations throughout the supply
chain, and that has forced many minority firms into subcontractor
positions."
In many cases, corporate consolidations have
forced minority suppliers out of the supply chain all together. But Moore views
this phenomenon with the objectivity of a seasoned strategist.
"The pressure to reduce the supply chain is not some diabolical
plot to eliminate minority suppliers," declares Moore.
Instead, he sees the reductions in the supply chain as survival
responses of corporations caught in the midst of enormous economic
forces.
But Moore's
objectivity does not diminish his ability to assess the toll that certain
strategies are having on small businesses, especially those that are
minority-owned. "Strategic sourcing is one business
practice that carries a heavy toll," says Moore. He sees strategic
sourcing as an effective way to achieve substantial savings, but says those savings are squeezing necessary profits out of the supply
chain. He believes strategic sourcing is putting many
suppliers and their subcontractors at risk.
Moore offered the
following scenario to demonstrate the dangers of strategic sourcing
for minority subcontractors.
| An Example
of Strategic Sourcing
The graphic
below illustrates the potential cost savings a company
might achieve through strategic sourcing. However,
such savings come at a high price for many small and
minority-owned businesses.
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Traditional
Sourcing. The left side of the graphic shows a
corporation letting out annual maintenance contracts
totaling $1 million for each of its five facilities.
The corporation spends a total of $5 million each year, and
expects to pay a total of $25 million over five years, if
costs remain fixed.
If the
corporation awards 25-percent of its contracts though its
supplier diversity program, $1.25 million will go to
minority firms annually, and $6.25 million will be paid out
over 5 years.
Strategic
Sourcing. The right side of the illustration
assumes the corporation adopts strategic sourcing as a way
to reduce expenditures over the 5 year period from
$25 million to $20 million. The corporation
attempts to achieve this savings by letting out only one
contract for all five facilities, and extending the term of
that contract to 5 years.
Suppliers will likely try
to meet the lower targeted expenditure by reducing their own
costs and profits over the 5 year term. Typically,
they would look to sub-contractors to help shave off
20-percent of the amount that had been awarded under
traditional sourcing.
If costs
were cut proportionally among all sub-contractors,
minorities could expect to receive $4 million over the 5
year term of the consolidated contract. This would
force many minority firms to operate on the thinnest of
margins.
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"Minority
businesses must position themselves to meet the challenges of the
marketplace," says Moore. But he insists that major
corporation must maintain their commitment to supplier diversity.
Moore believes supplier diversity managers can play a decisive role
in achieving balance between strategic sourcing and continued
minority utilization. "There are examples of companies that
have achieve both goals," says Moore.
As Moore considers
the future of minority businesses, he advises business owners to
increase their capacity through strategic alliances, co-ventures and
acquisitions. "In
today's market place, strategic alliances, along with mergers and
acquisitions, are necessary strategies for minority businesses to
survive."
Moore also believes
minority business owners will have to pay close attention to the
fundamentals if they are going to survive. "There
are scenarios where minority entrepreneurs simply have to say no to
business. You have to be aware of your costs and your
margins," says Moore. "If the margins are too thin,
up front costs too high, or the service requirements too great, you
have to be prepared to say no to that business."
The pressures on
today's businesses do not detract from Moore's core optimism.
"There are challenges facing every business, declares Moore,
"but we have to be innovate and work together to ensure our
mutual survival."
The End Over the past four years,
GENLIGHT Por EL, Inc. and RGMA have worked together to assist Major
League Baseball with the implementation of the Diverse Business
Partners Program.
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